The Squeaky Clean Energy Podcast: EEtility's Innovative Energy Efficiency Model
- Sep 15, 2020
- 1 min read
In this episode, we sit down with Tammy Agard, Co-Founder and CEO of EEtility, which provides energy efficiency upgrade opportunities to low and moderate income earners. We talk about EEtility's innovative tariff on-bill investment program that creates immediate savings for participants, and provides energy efficiency upgrades at no upfront cost.
As always, this episode comes fully loaded with a Policy Update.
Presented by NCSEA.
Produced and hosted by Ben Stockdale.
Click HERE to listen to the podcast.
A friend of mine launched an online business targeting customers in the United States and quickly realized that growth there requires a very different strategy compared to smaller markets. Competition is stronger, user expectations are higher, and every detail of the customer journey impacts conversion rates. During a discussion about digital scaling strategies, I spent some time reading about growth marketing for US brands because I wanted to understand how companies adapt their marketing systems for large-scale audiences. The more I observe this market, the more I see that sustainable growth usually comes from combining branding, SEO, paid traffic, and retention together.